Negus is the person behind the two paradoxes for producing music videos, they are:
1. synthetic--artist that is manufactured by record company
controlled
usually based around one album which is based on a mass-market (a fad)
create short term profits that help the longer projects
2. organic--original
natural sounding
authentic
long-term projects
record companies nurture their talent
HOWEVER...both paradoxes are commercialised, use advertising to sell the music and shape the way in which the artists' images and careers are developed.
SYNTHETIC - Cheeky girls --> one hit wonders
ORGANIC - U2 --> have been making and selling music for decades that is their own
I want to create an organic look for the band and video that I am going to create because people nowadays are beginning to prefer the sound of the music rather than the image that is created. However, having said that, there is a combination of both today and artists such as Justin Bieber have been constructed by the media BUT are selling millions with original music and was found on YouTube, giving the understanding that a combination is key for a certain target audience, specifically young teenage girls in terms of Justin Bieber.
1. synthetic--artist that is manufactured by record company
controlled
usually based around one album which is based on a mass-market (a fad)
create short term profits that help the longer projects
2. organic--original
natural sounding
authentic
long-term projects
record companies nurture their talent
HOWEVER...both paradoxes are commercialised, use advertising to sell the music and shape the way in which the artists' images and careers are developed.
SYNTHETIC - Cheeky girls --> one hit wonders
I want to create an organic look for the band and video that I am going to create because people nowadays are beginning to prefer the sound of the music rather than the image that is created. However, having said that, there is a combination of both today and artists such as Justin Bieber have been constructed by the media BUT are selling millions with original music and was found on YouTube, giving the understanding that a combination is key for a certain target audience, specifically young teenage girls in terms of Justin Bieber.
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