Richard Dyer is the man behind the theory of star image and from that has produced the concept that in order to sell an artist's music, you first have to sell the artist and their image. Star image is designed to:
a) appeal to a specific target audience
b) advertise through the mass-media
Different artists have a different image depending on their type of music and whether or not they want the audience to identify with them or if they want to have the distance. Two contrasting examples are Lady Gaga and Adele.
Lady Gaga has become known for her outlandish outfits and inhuman dances that she performs in her videos and concerts. In a similar way to Madonna, Lady Gaga is used as a representation of someone who does not care what anyone thinks and although the outlandish regular audience would not necessarily directly copy her ideas of style and interests, they still look up to her and follow her movements on the ever-growing website, Twitter.
She also creates controversy, noted with her music video, Telephone with Beyonce which at one point was even taken off YouTube until an edited version was soon uploaded in users personal accounts as a replacement.
However, Adele is someone that the record companies wish people to focus on her voice but to also look at her and feel they can connect with her on a more personal level because of the 'normal-looking' clothes and make-up that she wears.
Within her videos, there are usually a lot of close-ups of her face, and specifically in her music video for the song, 'Someone Like You' it is of her singing at the Brit Awards giving her a dual personality of ordinary but at the same time extraordinary from her talent. Additionally, having her performance as the music video is the record company's way of informing the viewer that she is 'raw talent' and loves performing. Other videos that she has are also focused on the artistic approach which I find particularly interesting, for example 'Rolling In The Deep'.
I want to incorporate the concept of the star in the video appearing normal but at the same time extraordinary because I want to use the idea that the audience feel they can identify with the artist on a more personal level because of how they are perceived.
a) appeal to a specific target audience
b) advertise through the mass-media
Different artists have a different image depending on their type of music and whether or not they want the audience to identify with them or if they want to have the distance. Two contrasting examples are Lady Gaga and Adele.
Lady Gaga has become known for her outlandish outfits and inhuman dances that she performs in her videos and concerts. In a similar way to Madonna, Lady Gaga is used as a representation of someone who does not care what anyone thinks and although the outlandish regular audience would not necessarily directly copy her ideas of style and interests, they still look up to her and follow her movements on the ever-growing website, Twitter.
She also creates controversy, noted with her music video, Telephone with Beyonce which at one point was even taken off YouTube until an edited version was soon uploaded in users personal accounts as a replacement.
However, Adele is someone that the record companies wish people to focus on her voice but to also look at her and feel they can connect with her on a more personal level because of the 'normal-looking' clothes and make-up that she wears.
Within her videos, there are usually a lot of close-ups of her face, and specifically in her music video for the song, 'Someone Like You' it is of her singing at the Brit Awards giving her a dual personality of ordinary but at the same time extraordinary from her talent. Additionally, having her performance as the music video is the record company's way of informing the viewer that she is 'raw talent' and loves performing. Other videos that she has are also focused on the artistic approach which I find particularly interesting, for example 'Rolling In The Deep'.
I want to incorporate the concept of the star in the video appearing normal but at the same time extraordinary because I want to use the idea that the audience feel they can identify with the artist on a more personal level because of how they are perceived.
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