Independent Film Marketing

Release Platforms (traditional)

1. small limited Platform release-cinema
2. home cinema (VHS----->DVD)

Usually either launched via festivals (Cannes)-they have risen in popularity, prestige and number in the last 20 years

New media technology developments in marketing:

1. DVD availability more widespread through non-region players
2. Online streaming-NET FLIX/ Amazon VoD
3. Console releases-XBOX 360 Live
4. YouTube Channels (and marketing through Facebook and Twitter)
5. Legal Downloads/ Torrent releases