Hollywood Marketing and Distribution

A product is only as valuable as the deal it can secure for distribution.


Consideration will be made on important key factors:

1. Stars (who is in the film)
2. Pre-sales (source material/ franchise/ sequel)
3. Release window (time of the year/ competition)
4. Merchandising (brand elements)
5. New technology (CGI/ 3D/ IMAX)
6. Awards/ nominations (Slumdog Millionaire and The King's Speech)

• Despite piracy and oppertunity for alternative exhibition methods cinematic release is still considered integral to a film's success
• This is now seen as a marketing tool for the whole package (sequel franchise/ spin offs/ merchandising-an extended advert)
• Alternative exhibition platforms sere to continue marketing the product package long after cinematic exhibition)