- The film (product) must sell
- It will most likely have an audience in mind before principal photography
- The product will be adapted to be more saleable to fit the widest audience
- It will have a release date which will have been carefully considered in relation to competition from other studios
- Most significant emphasis will be placed on selling the whole package
- Consideration will be used for what unique sales point it has: stars, effects, new technology
PRODUCTION-UK
- Production limited to whatever funding is available.
- Product is often developed from a literary source
- Often of a more sensitive/less commercial content (wife beating/drug abuse/poor people)
- Less emphasis on stars/star image--> more character based
- Intended as an art/independant/ thought-provoking film not 'packaged' as a genre film
- Targeted at a niche audience
Hollywood/Commericial V.S UK/Independent
- Very basic break-down--not as simple as one OR the other
- Working Title-started basic (FOUR WEDDINGS) and was then bought by Universal (NOTTING HILL)
- Vertigo started basic (LONDON TO BRIGHTON) and although is stll independent, is moving commercially towards competition with Europe (potentially U.S market)---(STREETDANCE 3D/ MONSTERS)
- Warp is a British independent film maker and aimed at a niche British audience-it started as a record label (4 LIONS)
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