Distribution and Marketing

FRANCHISE/ BIG BUDGET MOVIE

High Production values:

• Special Effects
• Stars
• Locations
• Sets

Mainstream: Widest Possible Audience

Blanket Release: Widest Release-Eurpoe/ USA (possibly Asia)

Wide Audience-wide release: Large marketing (press & advertising) potentially 25/ 50% of estimated box office

Competitive Release Date

Define U.S.P

Researched Target Audience

Test Screenings

Questionnaires (market research)

Press & advertising (P & A)

Posters (bus/ tube/ billboard)

Newspapers/ Magazines (interviews/ reviews/ ads)

Radio publicity/ Competitions (air play of soundtrack)

Chat shows/ Appearances

TV Spots/ Trailers

Viral Marketing:

• Official websites
• fan sites/ unofficial
• user censored content
• social network marketing
• mobile content