- Ideology refers to belief systems
- TV drama (as with any other media product) carries ideological messages (beliefs/opinions/values)
- These will promote some messages and/or values which can influence beliefs of the audience
- Ideological messages and values can either: 1)UPHOLD DOMINANT VALUES or 2)CHALLENGE/SUBVERT DOMINANT VALUES
- Each channel has an identity or image which sells it as a brand
- Channel Four has moved away from radical politics to be more of a teen oriented channel (Hollyoaks/Skins)
Tuesday, 11 January 2011
TV Drama Representation & Ideology
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