Audiences & Institutions

KEY TERMS:

• Institution
• Audience
• Film distribution
• Marketing/ Promotion
• Exhibition
• Sequel/ Franchise
• Mainstream
• Independent

Institution-->Production Company-->Distrbutor-->Source of Product

MAJOR STUDIOS HAVE BOTH VERTICAL AND HORIZONTAL INTEGRATION!!!

VERTICAL:

1. Production-making
2. Distribution-delivery
3. Exhibition-showing

HORIZONTAL:

1. Script
2. Stars
3. Shoot
4. Exhibit

it is a factory process...