Using the inspiration of Richard Dyer we made sure that our band was portraying the image that we felt would best appeal to our target audience of fans of a pop-indie genre. Dyer believed that A STAR IS AN IMAGE NOT A REAL PERSON THAT IS CONSTRUCTED OUT OF A RANGE OF MATERIALS (e.g: advertising, magazines, films, music). He also allows us as media students to understand the concept of the star image better with the use of opposing powers-they are to seem present but at the same time distant in the fact that the fan can never come in contact with them completely. A second part to Dyer's theory is the ordinary/extraordinary theory when constructing a star. An example is Adele whose music videos and interviews make her seem normal but at the same time the emphasis on her voice is used to highlight the extra-ordinary part of her thus, seperating her from her fans. We used the theory of ordinary/extraodinary to help create our band's image. The 'ordinary' section of the band is shown through their "boyish charm" and regular clothing, we also had them look directly at the camera when performing the close up shots to create a connection with the audience.
Certain aspects are key when creating a band's image and the target audience are fundamental as they allow the producers of the band to determine what exactly they want to be shown. Boy bands have a certain pop-cheesy quality that appeals to girls and women and so new band One Direction represent that after having been (literally) put together by the judges on X Factor because according to Simon Cowell "they looked good together" is an indication of who they are targeting. Additionally, their music videos are centerd around England, have them all wearing attractive clothing but making sure each one has his own individual style and their music is appealing to their large fanbase of girls. Here is an example of their latest music video: One Thing
Similarly, with our band we wanted to show that they are fun and should not be taken too seriously; we had them do random things in the music video such as drinking water or ringing a bell to show the randomness of the song combined with the obscure sound the band create. However, we wanted to make the emphasis on the music to clarify that they take their music very seriously contrasting to the One Direction music video where none of them play any instruments.
When choosing styling we were aware of who was going to listen and watch our music video and so we wanted to band to wear a similar outfit as a fan would wear; as a group, we chose to have them in beige chinos and a white top with a graphic design on it except for the drummer who we had in a navy blue t-shirt with the word 'LOL' on it in bright yellow lettering. The outfits showed that they were regular guys like those watching the video but the obscure graphic designs on the t-shirts highlight the humorous side to them and goes well with the slightly random music video that we created.
In addition, as is clear from the photo, we also had the band members explore slightly random acts such as (in the photo) playing the drums with a rose. We wanted the band to give off the impression of four guys who all love music but don't take themselves or life too seriously so we kept this in mind when editing and included multiple amounts of the same person in one shot, had the band members change instruments to show that they all get along really well.
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